Trying to get your message out… an overlooked and quite possibly most profitable tool you can add to your marketing efforts is the lowly postcard.
The positive side of postcard marketing include:
* cheap to send out
* quick to write
* fast and easy to mail out
* postcards get read!
-Postcards gives your message instant visibility in the mailbox
-You’re not fighting with 200 other ads in the newspaper or television
-With a postcard you can single out your targeted recipient and address only them
Postcards are probably the easiest quickest way to start using direct mail to build your business. Also, you can keep in contact with current prospects and clients to build a stronger bond.
You can get lists of prospects with certain demographic and geographic characteristics that match your ideal prospect and client profile. Plus you can offer them a free report or coupon.
You can’t expect your postcard to do more than it is intended to do. The purpose is to get the people to raise their hands and say “Yes, I’m interested”.
